Creating GET IBB’D: Luxury Made Attainable
When I started developing the Get IBB’d program for the upstairs area of our showroom, I kept returning to our Instant: Basic to Beautiful marketing campaign from a few years ago. I also spent a lot of time considering how we could reimagine our current business model—one that already offers an extensive selection of high-end products with quick turnaround times—but in a way that introduces more entry-level luxury pieces. The goal was to provide stylish, accessible options for clients just beginning to build their homes and establish their styles, while still catering to existing clients looking to refresh secondary spaces, furnish second homes, or simply create a fresh, clean palette in a new living environment. This is especially relevant with the growing demand for townhouses and high-rise living.
While the program is divided into three distinct categories, its heart lays in our organic modern collection—the most transitional of them all. Every curated piece featured in this space, from plush mid-century-inspired seating to beautifully textured accent tables, is available for delivery within just a couple of weeks (barring any unexpected delays or backorders). This extends to power-loomed rugs, accent lighting, and, in some cases, even artwork! Beyond quick availability, I prioritized longevity. I didn’t just want fast; I wanted quality that clients could confidently invest in, knowing these pieces would stand the test of time. Every upholstered piece in the collection is either crafted from high-performance fabric or top-grain leather and is designed to wear and age beautifully.
Most important, I wanted all of these pieces to be timeless building blocks. If you’re familiar with my design philosophy or have read any of my past articles, you know how much I value investing in classic, timeless staples that can evolve with your style. While many of these pieces are available in a range of finishes and selections, I was intentional in curating finishes that provide flexibility. Whether you decide to update your color palette or introduce bolder, more unique pieces over time, these staple furnishings will be the reliable workhorses that will effortlessly mix and match with anything you add along the way.